Food dyes are used in many foods and pharmaceuticals to make them more appealing and recognizable. There’s billions of dollars invested in “branding” a product to make it more recognizable and desirable, ultimately to increase sales and profits for the parent company. Many of these dyes have been extensively studied in North America and Europe, and found to be detrimental to human health and why they are banned in many countries EXCEPT FOR IN THE U.S. 

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